Designer watches spell UNCONVENTIONAL STYLE, even the brand name is uniquely contrary to the normal 24 hours in a day.

Established in 1994, 25 HOURS has since grown to become the leading watch Boutique in Singapore and the phenomenal success resulted in a creditable network that spans across many countries, such as Cambodia, China, Indonesia, Malaysia, Myanmar, Philippines and Thailand. In Singapore alone, 16 exclusive stand-alone retail outlets serve to provide convenience and timely services to customers.

The success is a result of the company's continuous efforts in product development and innovation.